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‘Mumpreneur’: Does it deserve to be the most hated term in business?


As women reach entrepreneurial heights unthinkable to their mothers or grandmothers, new terms have surfaced to sort and categorise them. For many, the results are a decidedly mixed bag.

Take mumpreneur. According to Google Trends, interest in the term has waxed and waned since 2005, but it always seems to make an inexorable return, much like editorials wondering whether women can in fact be as funny as men.

While some find it inescapably sexist and infantilising — particularly the implication you are defined by the act of breeding and just manage to earn a dollar in between nappy changes — other female business owners choose to make the word work to suit themselves. Read more…

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