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GE’s Linda Boff: Content Created to Help Is What Sells

GE's Linda Boff: Content Created to Help Is What Sells

(Ed. note: Just this week, General Electric Co. promoted Linda Boff from executive director of global brand marketing to chief marketing officer. Its goal: to position itself as a digital industrial company. In an interview with CMSWire late last year, Boff said she’s committed to making the GE brand “relevant, contemporary and accessible,” largely by connecting with its customer. “No one remembers product specs and features. But a great story well told hits home,” she said. Learn more about GE’s new CMO in this exclusive interview with Bill Sobel, originally published in December 2014.) Linda Boff is a digital explorer, Mad Men enthusiast and modern art lover. She’s also executive director of global brand marketing at Fairfield, Conn.-based General Electric, where she’s responsible for GE’s global advertising and digital marketing along with the company’s brand and design strategy.

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11 ways to encourage your customers to share your content

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While there isn’t any one magic solution to making business content go viral, you should be doing everything you can to create the most shareable content as possible. This includes incentivizing not only your team, but also your customers, to post it on their social networks.

11 entrepreneurs from Young Entrepreneur Council (YEC) explain best strategies for doing so without seeming overbearing

1. Create great content

Diana Goodwin

If you create great content that resonates with your customers and also provides value to their friends and family members (such as a useful statistic, a fun video, actionable promotion, etc.), they will be much more likely to share it. People will share things that they think their network will enjoy and benefit from Read more…

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