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IDG Contributor Network: Cue the guerrilla marketing — FinancialForce rolls out PSA Communities

One interesting aspect of commentating about a number of vendors in a particular space is that I get to sit in the middle of some competitive mud-slinging. Of course, no one really gets offended by vendor A trying to rain on vendor B’s parade — it’s all part and parcel of the thrust and parry of the industry.

I remember a year ago when ERP vendor NetSuite was holding its annual SuiteWorld event. FinancialForce, a competing ERP vendor, made a big show of choosing just that week to release a new marketing campaign — the “FrankenCloud” campaign was all designed to cast aspersions at the alleged complex and badly integrated solution set of its competitor.

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Never wait in line again: Starbucks rolls out mobile ordering nationwide



Starting Tuesday, you’ll never have to stand in the endless wasteland that is the Starbucks line ever again

The mega coffee chain is rolling out its mobile app feature called Mobile Order and Pay nationwide, allowing its customers the ability to preorder and pay for food and beverages before they get to the store, bypassing the line completely. Although the app had a soft launch in Portland in December and other areas of the country earlier this summer, it is now available at more than 7,400 stores in the United States.

Using the iOS and Android app, customers are able to order items from the full menu, customize orders and pay through the app. In areas like New York City where there may be multiple locations nearby, the app will allow you to choose the location most convenient for you. Read more…

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