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Digital Design Gives Control to the Customer

Historically, designers have been used to controlling the design because the design was physical and fixed. Web design is fluid, flexible and interactive. Web design is about putting the customer in control. It is about creating a design that is controllable by the customer.

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Cloud Computing

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DX Digest: Mark Grannan on Digital Experience Integration

DX Digest: Mark Grannan on Digital Experience Integration

Last month, in Forrester analyst Mark Grannan’s report, “The Integration Imperative of Digital Experiences,” Grannan suggested the top three barriers organizations face in delivering experiences to customers are organizational rather than technological. There are four very big words in that title, all of which are, to varying degrees, metaphorical.

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Cloud Computing

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So You Think You Know Digital Experience?

So You Think You Know Digital Experience?

So you think you have your digital experience nailed down. Maybe you have an optimized mobile website that transacts a respectable level of sales. Or perhaps you are the first among your competitors to have embedded self-service functionality embedded in your app. Unfortunately I am here to burst your bubble.

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Cloud Computing